i shop therefore i am kruger::Schroeder european journal of marketing, vol.
Artists offer exemplary instances of image creation in the service of building a recognizable look, name, and style a brand, in other words.
Successful artists can be thought of as brand managers, actively engaged in developing, nurturing, and promoting themselves as recognizable products in the competitive cultural sphere.
In this paper, several prominent, successful artists serve as case studies to illuminate the potential for insights into the interconnections between art, branding, and consumption.
This article places brands firmly within culture to look at the complex underpinnings of the branding, linking perceptual and cognitive processes to larger social and cultural issues that contribute to how brand images work.
Number of pages in pdf file: keywords: brand management, aesthetics, art, imagery, visual communication, marketing strategy jel classifications: m30, m31, z10
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